The Boeing Company

Boeing, the world’s largest aerospace company, stands out for another reason: its decades-long dedication to its employee-run nonprofit, the Employees Community Fund (ECF). It is the largest employee-managed and employee-directed charitable organization in the world, through which employees donate about $30 million they raise each year in communities where Boeing is located.

Boeing brought in KSA to recommend how to market the ECF to its employees and make it more relevant to a younger generation.

In two projects over a four-year period, KSA provided a roadmap for Boeing to plan for the ECF’s future. In the first project, KSA recommended a dozen strategies to address the strengths, weaknesses, triumphs and concerns related to promoting the ECF among employees. In 2010, KSA showed Boeing ECF leaders how to inspire new employees to build a strong connection to the ECF and help sustain the fund for future generations.