Maintaining Your Blog: Hot Rod v. Oldsmobile
Blog maintenance is as important as car maintenance. Like a car, your blog can get outdated and clunky, but with proper care you’ll have a shiny, souped-up hot rod offering a smooth ride for readers. Here at KSA, we like to avoid the potholes.
Blog Maintenance Tips:
- When there are updates available on your blogging host, update them. Any glitches and improper features are fixed quickly and your blog will love showing off its new look.
- Always double check that your links are active. Your readers will appreciate seeing the intended content, instead of an elusive 404 error. Also, double check that the link is connected to the intended content for your audience; why else do you think we have so many viral cat videos on YouTube?
- Content needs to remain fresh and relevant. Every organization is different, so establish your online personality early and adhere to an editorial calendar. One of our favorite blogging pastimes at KSA is the Blog Writing Party. We dedicate time in our day to write as many blog posts as we can and the best part — there may or may not be a bell involved at the end of each finished post. Ding* (you get to ring it when you’re finished writing)
- Remember: Your blog offers that “Midas Touch” to your online connections with colleagues, industry leaders, current and potential clients, so keep it running smoothly.
Don’t be a boring Oldsmobile …we’ll race you to the finish line.
- Emmy Hayes
