Bob Musinski
Vice President of Client Services
Bob leads the KSA client service team and manages all client service operations. He develops strategies and tactics for communications plans, drawing upon his more than 20 years of professional communications experience and knowledge of what resonates with the public and the media.
Bob helps clients define their communications goals and works with KSA team members to make sure clients’ needs are met, above and beyond expectations. His expertise includes media strategy and outreach, crisis counsel, internal communications, social media, writing, media training and executive communications coaching.
Bob quarterbacks client initiatives, including: legislative campaigns on behalf of associations; strategic communications for hospital Certificate of Need applications, partnerships and openings; and internal communications strategies.
One of Bob’s specialties is to strategize communications to advance clients’ objectives related to complex legislative and regulatory issues. An example is KSA’s work in 2012 with the Illinois Hospital Association to maintain the tax-exempt status of nonprofit hospitals and help hospitals have a say in Medicaid funding cuts.
Other examples include several Illinois Chamber of Commerce statewide communications efforts and an award-winning campaign to to restore Monetary Award Program (MAP) grant funding for Illinois college students.
Bob provides high-level strategic counsel to health care clients with major legal or regulatory issues. He has: worked with several of the largest hospitals and health systems in Illinois on CON-related projects; led communications strategic planning for multiple hospital partnerships; and managed a campaign around the opening of Sherman Health’s replacement hospital in Elgin. KSA and Sherman Health earned the Publicity Club of Chicago’s 2010 Platinum Award for their campaign.
He’s also worked with clients with regional or national scopes, including a communications initiative for The Boeing Company’s $31 million Employees Community Fund.
For 10 years before joining KSA, Bob was an assistant city editor for the Daily Herald, where he guided stories from the idea stage to the front page of the third-largest newspaper in Illinois. Earlier, he was a writer and editor at daily newspapers in Indiana and Wisconsin and at United Press International. His work has been published in the American Academy of Pediatrics’ AAP News.
He earned a bachelor of arts degree in journalism from Marquette University.
Bob, an Eagle Scout and Naperville resident, has served on the Publicity Club of Chicago’s board of directors and on the Marketing Advisory Council of the DuPage Children’s Museum in Naperville.
