Bob Musinski

Vice President/Account Supervisor

Bob leads the KSA client service team and manages daily operations. He develops strategies and tactics for communications plans, drawing upon his more than 20 years of professional communications experience and knowledge of what resonates with the public and the media.

Bob helps clients define their communications goals and works with KSA team members to make sure clients’ needs are met, above and beyond expectations.

His expertise includes media strategy and outreach, crisis counsel, internal communications, social media, writing, media training and executive communications coaching.

Among the many client initiatives Bob has quarterbacked are: a media outreach blitz during an Illinois General Assembly veto session to restore Monetary Award Program (MAP) grant funding for Illinois college students; ongoing communications strategy for the Illinois Chamber of Commerce; a social media campaign to win a county referendum; and a national communications initiative for The Boeing Company’s $31 million Employees Community Fund.

He also supervised KSA’s outreach work for the opening of the new Sherman Hospital in 2009. KSA and Sherman Health earned the Publicity Club of Chicago’s 2010 Platinum Award for the campaign.

For 10 years before joining KSA, Bob was an assistant city editor for the Daily Herald, where he guided stories from the idea stage to the front page of the third-largest newspaper in Illinois. Earlier, he served as a writer and editor at daily newspapers in Indiana and Wisconsin and at United Press International.

While at the Daily Herald, Bob played a lead role in the newspaper’s successful expansion in the fiercely competitive St. Charles area market. Bob has covered several major events — including the World Series and Super Bowl — and his work has been published in the American Academy of Pediatrics’ AAP News.

He earned a bachelor of arts degree in journalism from Marquette University.

Bob, an Eagle Scout, resides in Naperville, where he is active as a volunteer in his church. He also serves on the Publicity Club of Chicago’s board of directors.